Birlasoft collaborated in the development of the Graber Visualizer, which is an innovative augmented reality technology used to revolutionize the way customers purchase custom window treatments. Graber is a renowned manufacturer of blinds, shades, shutters, and drapery solutions, featuring thousands of product variations in fabrics, colour options, textures, and light control.
Buying custom window treatment can be a complicated task due to difficulties that customers encounter trying to visualize how each product will look in their home environment.
Conventional shopping approaches using catalogues, physical samples, and dealer consultations typically do not provide sufficient certainty for the customers regarding their purchases.
In order to increase certainty in purchasing decisions, the client wanted a digital visualizer that would help customers visualize the product in their home environment before the purchase is made.
Business Problem
- There were limitations on visualization, which made it hard for consumers to be able to know how the products look before making the purchase.
- Long decision cycles were there, which made customers spend more time deciding on the product that they wanted to buy.
- Comparisons between different designs were hard to do, making it hard for consumers to pick the best one.
- Customization of the products was a problem, meaning that consumers could not personalize the products as per their desires.
- Use of samples resulted in high costs and long processes of selecting and approving products.
- Consumers hesitated due to the uncertainty of how the product will look, affecting the conversion rate of the product.
- Sales staff faced difficulties when trying to offer personalized attention to each consumer.
- There were low levels of customer engagement, making it hard for the consumers to engage with the products.
- The confidence of buying became an issue, resulting in customers postponing or stopping from buying the products.
The Challenges We Faced
The platform was required to facilitate thousands of possible combinations using fabrics, colours, materials, design types, and operation systems.
The digital renderings had to be very accurate compared to the real-world installation in order to earn customers' trust.
Customers often put off making a choice due to their lack of certainty regarding the appearance of products after the purchase.
It was important for users to receive instantaneous visualization of different design combinations.
The application was required to perform consistently well on different Android phones.
Recognition of windows and room design was important in order to produce a realistic image.
Regardless of the advanced capabilities of the platform, its usage had to be easy for users.
A convenient mechanism for comparing different design options was necessary for the customers.
Solution We Provide
Expert App Devs provided resources for building a very immersive AR visualization solution based on technologies like Three.js, React, Android technologies, AI-powered room masking technology, image processing, and rendering.
This tool revolutionized the existing product selection process and allowed buyers to visualize customized window treatments right in their own rooms through live camera feed or pictures of their rooms.
Customers could quickly browse through thousands of combinations and receive very realistic visual results. Thanks to the usage of the most advanced AI and image-processing technologies, all products were correctly placed and rendered in room environments.
Working as a virtual salesperson, the tool allowed buyers to make purchases confidently before visiting the showroom or contacting a dealer.
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Impact
This augmented reality visualization system was quite helpful in increasing the engagement level of customers and enhancing the purchasing experience of customized window coverings. This solution helped fill the gap between researching and purchasing by allowing customers to experience the products in the virtual world before investing in them.
Engineering Highlights
This platform provided users with the opportunity to compare the fabrics, colors, designs, privacy options, and lighting effect of window coverings.
Live Preview- Visualization in real time
Room Pictures- Uploading and testing of design
Style Comparison- Options comparison
AR Visualization- Realistic preview
Privacy Testing- Visibility checking
Light Simulation- Evaluation in Lighting
DesignSaving - Store Selections
Sharing- Easy collaboration
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