5 Mobile App Statistics to Know Before Developing an App in 2024

March 27, 2024 7 min read
Mobile App Statistics to Know Before Developing an App

Have you ever wondered why some mobile apps soar to unprecedented heights while others falter to take off? The key lies in the symphony of numbers that subtly unveil the roadmap towards success.

As you embark on the app development journey in 2024, you must be armed with crucial insights and foresight. In the era marked by rapid technological advancements, we unveil the top five statistics that can shape the future of app development.

5 Mobile App Statistics to Know in 2024

The app statistics help you understand the science behind downloads, usage and user behavior. It helps you make the right platform selection and choose the ideal regions for your application.

#1. Mobile App Market Overview

✅ The global smartphone user base is estimated to reach 6.4 billion by 2029.

Between 2024 and 2029, the number of smartphone users is expected to increase by 1.5 billion, which is a huge number. This showcases an increasing demand for apps in the near future.

✅ The global mobile network subscriptions will reach 7.7 billion by 2028.

It means there will be more users across the globe. You must reach a wide user base by leveraging their interests and needs.

Statistic: Number of smartphone mobile network subscriptions worldwide from 2016 to 2022, with forecasts from 2023 to 2028 (in millions) | Statista

✅The global app market size was valued at $228.9 billion in 2023. It is expected to grow at 14.3% between 2024 and 2030.

These numbers indicate the growing demand for innovative and user-centric applications. It also showcases the possibility of increased revenue for your business via apps.

The market overview numbers give a strong reason to develop mobile applications in 2024.

#2 Mobile Usage Numbers

✅ The total number of mobile app downloads in 2023 was 257 billion.

Statistic: Number of mobile app downloads worldwide from 2016 to 2023 (in billions) | Statista

The Pandemic played a pivotal role in increasing the number of app downloads. These numbers have been growing year-on-year, indicating a growing need for apps across niches.

✅ The total revenue generated by the mobile apps is estimated to reach $613 billion by 2025.

As the revenue numbers are also high, you will notice that the returns on apps are higher. This will not only help you generate conversions but also maximize your revenue.

✅ There are over 4 billion apps across iOS and Android app stores.

129 billion apps were downloaded from the Google Play Store and 36 billion apps from the Apple Store.

Statistic: Mobile app downloads worldwide from 2021 to 2026, by store (in billions) | Statista

This indicates a huge audience base for Android as compared to iOS. You might want to develop your app for Android if you want to maximize your reach.

Going cross-platform is also a great idea to increase your reach and conversions.

#3 Market Statistics by Region

✅ Asia Pacific dominated the mobile app development market with a 32% revenue share in 2023.

There has been an increased user adoption in this region. China, India and other Southeast Asian countries have showcased significant growth in this niche.

✅ Kenya is leading the per capita app download numbers.

Developers must diversify their app portfolios while penetrating this market. You can plan educational, utility or entertainment apps to break into this market.

✅ India has a penchant for non-gaming mobile app solutions.

There is a list of productivity, lifestyle and social media applications developed by the Indian market.

✅ Brazilian users spend most of their time on applications.

As a Brazilian developer, you must ensure immersive and engaging mobile applications. You can create multimedia and social networking applications.

✅ The United States is proving to be a lucrative market for gaming applications.

It is also paving the way for paid applications. The users are ready to embrace premium solutions, which means in-app payments and paid apps will be a hit in this market.

These market statistics are crucial for any business. It helps you plan your application by identifying the available opportunities. here are a few ways regional statistics can help.

✅ It helps find the perfect region for your application. You know where you are likely to find the target audience.

✅ You can use the demand graph for the categories to find your mobile app niche. The top downloads will help pave the way.

#4 Rising App Categories

✅ The global mobile gaming market is expected to reach $338 billion by 2030.

Gamers are spending a lot of time and money on these apps. According to the reports, the largest market for gaming apps is Asia-Pacific. With the rising trends and emerging technologies, this niche will project more conversions for the business.

✅ Banking and Fintech applications peaked its downloads in 2022. This segment showcased a 54% rise in the number of downloads.

This is yet another popular category that will enjoy a huge audience base. You might want to consider creating applications for this segment.

✅ The global retail e-commerce sales have reached $5.8 trillion in 2023. It is expected to grow by 39% by 2027.

The key players in this segment include Alibaba (the retail giant) and Amazon. The Chinese eCommerce players top this segment, closely followed by the UK and South Korea.

#5 Performance Statistics

71% of app uninstalls are because of app crashes and bugs.

Before diving into app development, you must plan for the build-to-test approach. It is crucial to conduct a detailed quality test to release a bug-free application.

✅ 47% apps need more time for testing.

One of the biggest mistakes you are likely to make as an app developer is to release it with quick testing. Detailed testing requires weeks/months. You might want to adopt an agile methodology to test during development. In case you don’t want to opt for that, you must give enough time to test the application.

✅ If your app doesn’t perform satisfactorily, 58% of the users are likely to get frustrated.

That’s why you must focus on app performance before releasing the solution to the market.

Key Insights and Future Trends

When planning your business app, you must align your ideas with the key app insights and future trends for an interactive and usable application. It helps design a user-centric application that can enhance conversion rates and improve revenue.

✓ Mobile-first Approach Becoming Crucial for Businesses

With the increasing number of mobile users, there has been a shift towards a mobile-first design approach. You must prioritize mobile-friendly solutions to ensure maximum conversions and attain a distinctive edge.

Progressive Web Apps, Accelerated Mobile Pages and responsive designs are dominating this landscape. These will help ensure seamless and innovative mobile app designs aligned with the user-centric experience design.

✓ Focus on User Engagement and Retention for Success

User engagement and retention on the application are key to sustainable growth and profits. You must focus on retaining the app users for long-term success. You can use methods like personalization, recommendations, content relevance and a responsive support team to drive loyalty.

Predictive analytics will ensure smooth sailing in the future for retention and loyalty. You can use AI and ML to elevate the user experiences. You can even add gamification elements, interactive content and community features for engagement.

✓ Augmented Reality and AI Poised to Drive Future Growth

Integrating AR app development (Augmented Reality) with AI (Artificial Intelligence) can personalize customer interactions. It can also ensure immersive experiences. You can add features such as chatbots in AI app development to drive interactive and conversational experiences.

This integration in gaming, retail and education industries can help enhance predictive analytics and offer personalized recommendations. It will help deliver an intuitive application.

✓ Market Expansion Opportunities

Mobile apps are refining global boundaries, thus ensuring smooth expansion. You can craft creative experiences for emerging markets and tap into exceptional opportunities.

You must ensure complete customizations when it comes to cultural and economic contexts.

The combination of ever-evolving market opportunities with 5G technology will enhance video streaming quality and ensure smooth real-time collaborations. It will facilitate better engagement and ensure sustainable growth.


Knowing these mobile app statistics can help you define the correct industry, audience and location for your application. You must use the performance statistics to define your testing process and release a bug-free application.

The key industry insights and future-proof trends can help you build an adaptable application for the users. You must also prioritize the revenue models and app trends to improve your conversion and retention rate.

Expert App Devs is a top-notch mobile app development company. We have a complete understanding of the metrics and app statistics that help derive insights to drive the development processes.

Hire mobile app developers from our team to create efficient applications. Connect with us today!

Jignen Pandya-img

Jignen Pandya

Vice President at Expert App Devs

Responsible for creating a sales funnel, attracting top-of-the-funnel customers, and converting the target market.

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