10 Research-based Media and Entertainment App Ideas to Maximize ROI

Just look around, and you will find people engrossed in their mobile phones. From chatting with their friends to watching their favorite movies to shopping online, people use a wide range of mobile apps at their convenience. The invention of mobile apps is one of the revolutionary things in the 21st century.

Research reveals that 88% of mobile time is spent on mobile apps.

People love to use a wide range of mobile apps for various tasks. A study reveals that 21% of millennials open an app 50+ times per day.

In recent years, we have discovered another fascinating fact: the rise of media and entertainment apps and their usage. According to the research, the global OTT market will reach $1.56 trillion by 2028 at a CAGR of 28.19 from 2023 to 2028.

Another study by Customer Market Insights predicts that the global live-streaming market will reach $256.56 billion by 2032 at a CAGR of 28% from 2023 to 2032.

Also, the global video streaming market will grow from $554.33 billion in 2023 to $1,902.68 billion by 2030, at a CAGR of 19.3%.

We will witness tremendous growth in the media and entertainment sector in the upcoming years. How about developing an innovative, unique, excellently designed media and entertainment mobile app with top-notch features and functionalities?

This is the best time to encash the opportunity by offering the right app while addressing the persisting gap in the market. Do you want to go for media and entertainment app development? If yes, this post is for you.

The first thing you need is an idea. Once you have a unique idea, you will need a team of qualified mobile app developers to brainstorm the concept and offer you the proper consultation. You can hire a mobile app development company with the right experience, expertise, and infrastructure.

While choosing the app idea, you also must be able to predict future possibilities. With the rise of technologies, such as Artificial Intelligence, Machine Learning, Blockchain, the Internet of Things, and Metaverse, the media and entertainment market will witness hard-hitting and highly immersive mobile apps in this genre.

For example, Metaverse allows people to get a highly fulfilling virtual experience where a fine line disappears between the real and virtual worlds. This powerful technology opens floodgates of opportunities for businesses to serve their customers most entertainingly.

While we think of a mobile app idea, we also must address the curiosity gap to develop an app that remains relevant and engaging in the future.

However, finding the right idea for a media and entertainment app is challenging as you must carefully study the market and find the service gaps.

We present you with the finest mobile app ideas for the media and entertainment sector to kickstart your project.

Top 10 Media and Entertainment Ideas Worth Exploring

Now, let's dive into the ocean of ideas. This post discusses the best media and entertainment app ideas that might help offer users highly immersive user experiences and maximum ROI to businesses.

✅Immersive Experience Apps:

People, especially millennials, love immersive experiences. If you succeed in offering it, you will hit a jackpot. Choosing the right entertainment app development services can help offer the right consultation.

#1. AR/VR Storytelling:

You can find various storytelling apps in the market, such as Tell About This, Unfold, and Book Builder. However, introducing a storytelling app with technologies like Augmented Reality and Virtual Reality to offer highly immersive experiences can turn things in your favor.

You can create a wide range of storytelling ideas and explore various themes to provide highly satisfying user experiences. You can use multiple historical and fantasy stories in a new marvelous virtual experience to woo your audience.

You can monetize the app with premium subscription plans, ads, and in-app purchases.

#2. AI-powered Personalized Content:

This is also an era of offering personalized products and services to customers. Businesses invest millions to accommodate the personalized expectations of their customers.

You can use Artificial Intelligence technology to create personalized content regarding products, services, recommendations, etc.

You can have highly processed data in your hands to understand user preferences, personas, user behaviors, content-viewing history, etc. Based on this data, you can recommend personalized content to engage them.

For example, watching an action-thriller film on Netflix will get similar movie recommendations for a few days.

App monetization is possible with in-app purchases, advertising, and premium subscription plans.

✅Interactive Entertainment:

Interactive entertainment apps are mobile apps that allow users to engage in an action. Based on users' actions, the system responds. It is a two-way communication channel for online games, VR apps, etc.

#3. Live Performance Gamification:

Live Performance Gamification encourages users to act during a live session or event. Gamification adds elements like reward points, scores, etc., based on viewer interactions and engagement.

You can create a live performance gamification app that allows businesses to gamify their live shows, events, performances, etc.

The main advantage of gamifying any event is encouraging people to engage. You can get an undying engagement where the audience can interact with their friends, earn points, and unlock exclusive event content.

In-app ads can help you monetize the app. However, you can also offer a subscription plan and a free 7-day trial to engage users.

#4. Interactive Fiction/Choose-your-own-adventure:

User participation is crucial to engage them in an online game or other activities. People love to participate in activities. It keeps their interest alive. How about developing an adventure app that allows users to determine the plot and its ending?

You can create a visual or text story and let users shape it to conclude the ending. You can also encourage them by offering reward points for participation. It would be an adventure worth enjoying.

You can monetize the app with in-app advertising and premium plans.

✅Content Creation and Community:

Community-based content creation can also be interesting. With advanced features like video-calling and in-app chat facilities, like-minded people can work together to create something new and innovative, like music or stories.

#5. Collaborative Music Creation:

An app that allows various musicians to come on board and collaborate to brainstorm ideas, write & make songs, and create remixes. You can add features like a geolocation search bar to find like-minded people, interest categories, in-app chat, audio-video calling, etc.

You can allow amateurs and professionals to make their accounts on the app to collaborate with global musicians.

You can monetize the app by charging a certain fee to register. You can also go for in-app advertising and a premium plan to unlock exclusive features.

#6. AI-powered Scriptwriting/Storytelling Companion:

People with a flair for writing are always searching for the right platform. How about an AI-based scriptwriting/storytelling app that allows aspiring writers to experiment with their stories?

The app can have features like storyboard creation, AI-based character avatars, AI-based locations, etc. It should also have a scriptwriting feature to write dialogues in a format.

AI can also help writers generate ideas, plots, characters, ending recommendations, and conflicts within a story.

You can monetize the app by allowing third-party advertisers to place ads. Also, you can keep a certain amount as fees.

✅Niche Content Curation and Discovery:

TikTok has helped millions of amateur artists showcase their talent in dancing, singing, drawing, sports, etc. You can develop a niche-based content curation app to help users find content based on their tastes.

#7. Micro-Podcasting App:

Podcasts are highly popular nowadays. However, the attention span has reduced drastically, so 1-minute reels also seem lengthy. You can create an app that allows users to develop micro-sized podcasts in various niches.

The app should have multiple categories to cater to different audiences, such as news, food, fashion, makeup, business, history, etc.

You can charge a certain amount for users with free trials. Also, you can allow in-app advertising.

#8. Local Artist/Musician Showcase:

All a talented local artist needs is exposure. Finding the right platform is the most challenging part to start their journeys. How about developing an app that allows local artists to showcase their talent? They can create and share posts, connect with their fans, and find collaboration opportunities.

Also, the app should have features like collaboration with other artists, in-app subscription models to view exclusive content, etc. You can hire an entertainment app development company with industry-specific experience to build a feature-rich app.

For artists, you can charge a monthly or annual fee. Also, you can have a subscription-based model for users to access celebrities' content.

✅Accessibility and Inclusivity:

Offering accessibility and inclusivity to a particular audience might seem complicated, but it is the need of the hour. For example, for a blind person, YouTube is like a radio set where they can listen to videos.

Bridging this gap can help you reach out to a particular audience who might be interested in your offerings.

#9. Audio Descriptions for Live Events:

Have you missed a recent unrecorded event? Do you want to know what happened during the event? The fear of missing out is an issue among millennials, especially for visually impaired people. How about developing an app that can provide audio descriptions for live events?

You can enjoy the event without even going there in real time. It is like a live cricket commentary where you can experience the event word-by-word, without missing a single moment, in real-time.

In-app ads would be the best way to monetize the app. Also, you can go for other monetization options, like subscription-based models, etc.

#10. Sign Language Interpretation App:

How would a deaf person attend meetings where he would want to convey something? Inclusivity is a big issue and must be addressed. You can develop an on-demand sign language interpretation app with a video chat facility for various situations.

When a user requests interpretation, a professional helps him by interpreting the sign language to other stakeholders. In this way, you can help bring the deaf community into the mainstream and make their lives convenient and happening.

You can monetize the app with a user registration fee and in-app advertisements.

The Average Cost of Developing a Media and Entertainment App

Cost is essential to consider while developing a media and entertainment app. Various factors determine the total cost of media and entertainment app development.

For example, if you have hired a media and entertainment app development company in India, it will cost you less compared to a company in the US.

Similarly, if you want to add highly advanced features like AI, ML, and Blockchain, it will cost you more compared to a basic app with simple features.

Some other cost-influencing factors are security, development hours, app maintenance, frequent updates, version releases, etc.

Conclusion

Media and entertainment apps can help offer people immersive experiences and maximize ROI. Various studies support the claim of having unparalleled potential in this vertical industry. The right business app idea in the entertainment sector can help accelerate your business.

Choosing the right media and entertainment app development company can help, from checking the idea's feasibility to MVP development, app development, and maintenance.

Expert App Devs is a leading mobile app development company that provides dedicated resources in USA, UK, UAE, Saudi Arabia from India with experience in the media and entertainment industry. Our subject-matter expert developers stay updated with the latest app development trends and industry updates to offer future-ready solutions.

We have a team of experienced senior developers who can strive hard to build next-generation mobile apps that stand the test of time. Also, their passion and dedication to technology help them think innovatively and logically to streamline app development processes and operations.

They are also highly adaptive and good at communicating. We have carved a niche by delivering projects on time to give a competitive edge to our clients. Think Expert App Devs when you decide to develop a media and entertainment mobile app.

Jignen Pandya

Vice President at Expert App Devs

Responsible for creating a sales funnel, attracting top-of-the-funnel customers, and converting the target market.