Brand Loyalty App

The brand loyalty app is a move to help retail stores gain more customers and improve retention. The application will offer instant gratification through discounts and vouchers, improve loyalty via a points system, and increase retention. It will help business owners know their customers better and translate the insights into impactful decisions.

Business Problem

The local store owners have great difficulty identifying their target audience. They may know the frequent visitors but, have no clue how to get them back to the store. Devoid of essential data and methods of marketing, they are dependent on walk-ins.

As a result, they keep acquiring new customers with limited to no retention. With the newer business models such as on-demand delivery and immediate groceries, the local stores are facing issues getting customers to the store.

The Big Idea

The client wanted to make local stores known and get more people to visit them. the idea was to improve retention, and in turn, bring in more loyal customers.

The big idea: They wanted an application where the customers can check for discount offers and promotions at their choice of a local store. At the same time, it will provide the merchants with a detailed view of their customers, helping them take better decisions.

Brief into Brand Loyalty App

• The brand loyalty app will help customers know of the latest promotions, discounts, and even offers running in the local stores. With this app, the customers can choose a store by location and look for recent notifications.
• Using this app, they can earn points for shopping at these stores. This loyalty program will make them spend more to earn more points. As a result, it will secure loyalty for the business.
• On the merchant side, it will help gather more data about the customers. The merchants will know their shopping preferences, usual spending, frequency, and other details. It will help them offer personalized benefits and discounts to get shoppers to the store repeatedly.
• The brand loyalty app had to update local store data instantaneously. That's why the solution implemented QR codes and iBeacon integration.
• This connected device approach allowed them to gather the details for the particular store as needed by the customer.

Our Process

• The client and our team discussed the possibilities for this app, and after multiple meetings, we decided how the app should look.
• We decided there should be a web portal to allow merchants to customize the application. The portal also helps with sales analytics and customer data.
• Apart from this, the client wanted to go with iBeacon integration for data transfer over the Internet. They also used this integration along with QR codes to improve loyalty.
• Once we knew the requirements, we planned the solution accordingly. Our first step was to strategize the integration, communication channels, and how to fetch the data.
• We even designed the screens for the portal and app (both customer and merchant side). Once the designs were ready, our team started coding using test-driven environment.
• As part of the development, we offered a dedicated team of iOS and Android app developers along with the backend and communications team to implement the project.